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The present age is the age of the internet. Now sitting at home people can keep all the news of the world. It can be said that the world is now in hand. In order to succeed in business in a short time through digital marketing, we must first know what is digital marketing. In short, Digital Marketing is the use of electronic media to promote or advertise products, organizations, or brands in the Internet world. Especially the rate of advertising in social media is currently the highest. This is because 55.08 percent of people in the world are using the Internet, and 75 percent of them use social media regularly. Therefore, the way of business is becoming more prosperous by using Social Media and Digital media. Today we will discuss about 8 such mediums. Which can bring revolutionary changes in business.
Top 8 Digital Marketing Mediums at a Glance
- Search engine optimization (SEO)
- Search Engine Marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Digital Display Marketing
- Mobile Marketing
- Email Marketing
- Affiliate Marketing
Search engine optimization (SEO)
Search engine optimization or (SEO) is a process by which a website’s keywords are ranked in search engines. Very easily if we give an example: we all search more or less on google.com and when something is written and searched in google, google shows us some search results like the following images.
In the image above we can see that Google has shown us some search results after searching by typing “What is SEO”. Now if I ask you which result will you click first? Almost certainly you will click on the top result like most users. That is, to stay in the top position of Google, the link will get the most clicks. SEO is the process of ranking your website for any keyword in the top position of every search engine including Google. I hope you have already understood that most visitors will go to the website which is in the top position by SEO. There are many companies providing SEO services in Bangladesh with whom IMBD Agency’s SEO Service is successfully operating in this industry.
SEO is generally of three types-
- White hat SEO
- Gray Hat SEO
- black hat SEO
Search Engine Marketing (SIM)
Search Engine Marketing (SEM) is a comprehensive marketing strategy that will primarily drive traffic to your business. This is what we call Paid Search Marketing. This type of marketing is usually done based on the structure of your business. In this case PPC (pay-per-click) or CPC (click per click) model etc. models are selected. SEM usually takes place on different platforms. Among these – Google Ads and Bing Ads (on Google Network), Yahoo Bing Network Ads is the most popular. SEM is the most cost-effective Online Marketing of the current Digital Marketing which will help increase your return on investment.
Content Marketing
A curated content about any topic or object helps to increase its value. Make sure your online content, any post or forum or product discussion contains your targeted keywords so that your target readers or buyers can easily find your product. So the multimedia content should be updated from time to time. Automated processes should be used for posting social media content. You can customize your content for different platforms.
For example, content for electronic products should be simple and concise. Remember, an effective strategy will make your readers or buyers and they will want to know more information from you. Creating a good content will be the best way for branding your business. Therefore, digital marketing should focus on good content.
Social Media Marketing (SMM)
75% of the total Internet users in the world are connected to some form of social media. Social Media Marketing (SMM) is an effective method to easily reach this large segment of people. Generally by social media marketing we mean marketing using Facebook, Twitter, YouTube, Linkedin, Pinterest and various social media. In today’s world, Facebook and YouTube are much more effective and effective in social media marketing.
There are many social media marketing around the world. Among them, certain social media are very popular in certain countries. For example, YouTube, Instagram, WhatsApp, IMO, Viber are very popular social media in India, Bangladesh, and Pakistan. Again, Pinterest and Reddit are more popular in American countries, UK, StumbleUpon, and Twitter are more popular in Russia. The marketing that I do through Facebook is part of Facebook marketing. Similarly, the marketing we do by sharing or posting videos on YouTube is part of YouTube marketing. You can do digital marketing by sharing your website products on various social media. The whole world is now becoming dependent on social media marketing. If you think about it, you will realize when was the last time you did not use Facebook or YouTube. Then you can easily understand how important it is. So a radical change is possible by using social media in digital marketing.
Digital Display Marketing
Digital display ads are relatively expensive. Displaying advertisements in the form of banners, slide shows, images or videos on websites or various social media is called digital display marketing. Although these ads cost more to run, they help more in attracting customers. Currently, many people are doing digital marketing through LED Display. Digital marketing can be the best medium to attract customers in this modern era. So we think 70% of business success lies in proper marketing.
Mobile Marketing
According to GSMA, the number of mobile phone connections in the world is currently 4.92 billion. Of this, 50 percent or 246 million connections are being used through smartphones. It will increase to 66 percent in 2020. Smartphone usage rate is increasing very fast in today’s world. Using mobile can promote and sell any of your products more successfully and faster. A large part of digital marketing is focusing on smartphones.
There are various fields in mobile marketing. One of them is-
- SMS Marketing
- MMS Marketing
97% of all phone users open a text message every 3 minutes. 52083 text messages are exchanged every second. 25% of international media and marketing executives solve their organization’s problems via mobile. 70% of mobile users use mobile phones for their shopping. Based on these, it can be said that mobile marketing is one of the means of digital marketing. As mobile technology is updated, people’s needs are also becoming more modern. Therefore, business campaigns also need to be updated. And for this, Digital Marketing can be the most accurate and revolutionary solution. Many people are more or less familiar with Bulk SMS Marketing. Because we all have more or less different offer SMS on our phones which are annoying to almost everyone. But if you can do SMS Marketing correctly, you can definitely benefit. What kind of SMS to send and whether it will be masking or non-masking should be properly planned in advance. Otherwise, like many people, your money will be like pouring water.
Email Marketing
Although the marketing of any product or service through email is generally called Email Marketing, its field is huge. Email marketing is a tailored article or content that highlights the quality of the product to the customer, making him interested in purchasing the product. Through this, the customer can be reached in a short time. Business can be profitable by sending smart emails.
Email Marketing can generally be done in three steps-
- Email Templates
- Email Collection
- Email Delivery
- Email Templates
First you need to create an email template for Email Marketing. In this case, you need to keep in mind what the product you will write about in your email will look like. Based on that, good article or content should be created by choosing good words which will make the customer interested in the product. And a beautiful responsive email template to help with that.
Email Collection
One of the tasks of email marketing is to collect a large number of emails. Because in these email addresses you will send your message about the product or business to the customer and encourage them to buy. The more emails that can be collected, the more likely sales will increase. But you need to send your email to the right audience.
Email Delivery
The most important step in email marketing is email delivery. SMTP (simple mail transfer protocol) server is required to deliver emails. Usually the sites we use to send mail like Verizon, Comcast, AOL, Gmail, Yahoo, GoDaddy, Earthlink etc. These sites will not allow you to send large amount of mail in a day. But you may have to send thousands of mails or even lakhs of mails every day. So you can buy and setup SMTP server yourself and send as much as you want. To be a successful and good email marketer you definitely need a good SMTP server.
Proper email marketing may be the greatest example of low-cost mass digital marketing.
Affiliate Marketing
Affiliate marketing is generally referred to as marketing other people’s products. The commission earned by selling other people’s products is called affiliate commission. For example, you sold the goods of my shop by advertising. I gave you some commission in return. Thousands of companies around the world have affiliate options that sell a lot of their products and thousands of marketers are getting commission by selling these products. Almost all big companies like Amazon, Alibaba, Themeforest, ebay, etc. offer affiliate commission. But the most popular is Amazon affiliate. Affiliate marketing can be done in different ways.
Apart from all this, the field of Digital Marketing is more extensive and huge. The world is constantly moving forward using all the digital technologies of the digital world. But for success in every medium, it is necessary to follow the right rules. There are different strategies for each sector of digital marketing.
